PROFILE

Strategic designer and creative problem-solver building holistic experiences for global brands


DESIGN + STRATEGY EXPERIENCE

Product / Experience Designer | PepsiCo | New York | 2016 - Present

Played a central role in developing a holistic look and feel for LIFEWTR, with a focus on sampling and influencer programs, point of sale, and experience design.

Built credibility by designing engaging spaces at launch and partnership events like Frieze New York, CFDA Fashion Awards, and Club Nomadic; Raised brand awareness through one of a kind influencer kits and giveaways; Created cost-efficiencies by setting the vision for sampling, retail, and customer toolkits.

Product Designer | Prime Studio | New York | 2015 - 2016

Partnered with flower-delivery startup Urban Stems to develop a line of premium packaging. Design solution enhanced overall customer satisfaction by trimming seconds off delivery time.

Senior Strategic Planner | R/GA | New York | 2011 - 2012

Led the brand strategy effort for a new visual identity system for REDI, a pioneering e-trading platform. Proposed identity was quickly embraced by aligning early with key stakeholders and creating an open, collaborative process.

Strategic Planner | R/GA | New York | 2008 - 2010

Supported the UX and strategy team in designing an action-oriented platform for AARP members. Developed robust user personas to highlight key features of the consumer experience.

Planner | StrawberryFrog | New York | 2006 - 2008

Supported new business teams through market research and consumer insight gathering in categories spanning food and beverage, automotive, and personal care.


SKILLS

Rendering (product / environment) 

Ideation sketching 

Physical prototyping

Presentation design 

Market research + analysis


EDUCATION

Pratt Institute | Brooklyn, New York | 2012 - 2015

Masters of Industrial Design

Recipient of The Pratt Circle Award for Outstanding Academic Achievement

Middlebury CollegeMiddlebury, Vermont | 2001 - 2005

B.A. History of Art and Architecture | Minor French Language and Literature

La SorbonneParis, France | 2003 - 2004