Strategic designer and creative problem-solver building holistic experiences for global brands
DESIGN + STRATEGY EXPERIENCE
Product / Experience Designer | PepsiCo | New York | 2016 - Present
Played a central role in developing a holistic look and feel for LIFEWTR, with a focus on sampling and influencer programs, point of sale, and experience design.
Built credibility by designing engaging spaces at launch and partnership events like Frieze New York, CFDA Fashion Awards, and Club Nomadic; Raised brand awareness through one of a kind influencer kits and giveaways; Created cost-efficiencies by setting the vision for sampling, retail, and customer toolkits.
Product Designer | Prime Studio | New York | 2015 - 2016
Partnered with flower-delivery startup Urban Stems to develop a line of premium packaging. Design solution enhanced overall customer satisfaction by trimming seconds off delivery time.
Senior Strategic Planner | R/GA | New York | 2011 - 2012
Led the brand strategy effort for a new visual identity system for REDI, a pioneering e-trading platform. Proposed identity was quickly embraced by aligning early with key stakeholders and creating an open, collaborative process.
Strategic Planner | R/GA | New York | 2008 - 2010
Supported the UX and strategy team in designing an action-oriented platform for AARP members. Developed robust user personas to highlight key features of the consumer experience.
Planner | StrawberryFrog | New York | 2006 - 2008
Supported new business teams through market research and consumer insight gathering in categories spanning food and beverage, automotive, and personal care.
Rendering (product / environment)
Market research + analysis
Pratt Institute | Brooklyn, New York | 2012 - 2015
Masters of Industrial Design
Recipient of The Pratt Circle Award for Outstanding Academic Achievement
Middlebury College | Middlebury, Vermont | 2001 - 2005
B.A. History of Art and Architecture | Minor French Language and Literature
La Sorbonne | Paris, France | 2003 - 2004