PROFILE

Strategic designer and creative problem-solver, with experience in product design, consumer insights, and brand strategy.

 

DESIGN EXPERIENCE

Designer | Prime Studio | New York | September 2015 - Present

Developed and launched a successful new packaging design for Urban Stems’ flower delivery service, helping further streamline the end-to-end customer experience. Following the redesign, the company received $6.8 million in series A funding. 

Industrial Design Intern | Canary | New York | 2015 Summer

Outlined and steered a research plan geared towards small business owners. Captured insights in a digestible report, and built a strong case for adding accessory devices to the product road map.

Product Design Intern | Karim Rashid | New York | 2014 Summer

Sketched and developed concepts for lighting, furniture and tabletop products, created presentation-ready renderings and technical drawings.

 

STRATEGY EXPERIENCE

Senior Strategic Planner | R/GA | New York | 2011 - 2012

Led brand development for REDI, a pioneering electronic trading software. Strengthened client buy-in via stakeholder interviews, and assisted in shaping a new brand mark and visual language.

Strategic Planner | R/GA | New York | 2008 - 2010

Crafted detailed user profiles to guide the UX and strategy team in developing AARP’s LifeReimagined platform, a digital hub aimed at entrepreneurial-minded seniors. 

Junior Planner | StrawberryFrog | New York | 2006 - 2008

Delivered pointed market research and uncovered influential health and wellness trends to bolster the launch of True North, a health food brand from Frito-Lay.

 

EDUCATION

Pratt Institute | Brooklyn, New York | 2012 - 2015

Masters of Industrial Design

Recipient of The Pratt Circle Award for Outstanding Academic Achievement

Middlebury College | Middlebury, Vermont | 2001 - 2005

B.A. History of Art and Architecture | Minor French Language and Literature

La Sorbonne | Paris, France | 2003 - 2004

 

SKILLS

User research and insights

Physical prototyping

Ideation sketching

Workshop development

Presentation development

Programs SolidWorks, Keyshot, Photoshop, Illustrator, InDesign, Sketchbook Pro, Microsoft Office